How to Create a Solid Text Message Marketing Campaign

Text Marketing

How to Create a Solid Text Message Marketing Campaign

When it comes to creating a successful text marketing campaign, you’ve got to have a strategic plan in place. Before you even think of hitting that “send” button, you need to know your ultimate goal of the campaign and, most importantly, the audience you are aiming for. 

Think of it like this: “Bao Dim Sum House” probably doesn’t need a killer campaign to grow their contact list with the biggest “In-N-Out Burger” fans. Whole Foods certainly isn’t aiming towards a list filled with die-hard Wal-Mart shoppers either.

Each of these companies typically aims for their specific customers who are looking for either:

A) The best dim sum in town


B) Healthy eaters and veggie lovers

Get where we’re going with this?

So, whether you’re looking to grow your contact list from scratch or cultivate a tight-knit community of followers of your already growing group, we’ve got you covered with seven tips on creating your most solid text message marketing campaign all right here in today’s article. 

#1 Grab your followers with a great hook

With a 98% open rate, text messages are bound to get your audience’s attention fast, but you want to make sure you’re turning heads with a solid hook. Aye Aye, Captain! Since you can only use so many words (160 max. characters to be exact) to motivate your text subscribers to take action, you’ll need to pack a punch, or should we say, reel them in, at the beginning. Use words that create a sense of urgency and trigger the most response such as, “Grab this special offer before it’s gone!” Or, maybe “Hurry! This offer is only available to the first 100 responders! Act NOW!” 

#2 Set a deadline

Set an expiration date on your offers to encourage the quickest responses. This will not only increase your response rate but give you a better insight into your audience and what they’re into most. The fewer responses you get, the better you know what’s working and what’s not. 

#3 Add that personal touch 

Wish Steve a happy birthday with a custom text and let him in on the latest promotion you’ve got going on at the same time! 

Ex. Happy Birthday, Steve! Did you know that you can save 25% on your next order with this coupon code…

#4 A simple call to action

Calls to action are crucial when it comes to text marketing campaigns. These phrases are short, speak right to your reader, and usually include simple and clear instructions for what to do next. 

Try these:

  • Click the link for details
  • Use SAVENOW code to save 25% off at checkout
  • Claim your 10% off deal now

#5 Maximize your word count with a link shortener

GC Text features an automatic link shortener option to help you fit in a URL without eating up your 160 max. character count. This is especially useful when the website you need to include in your message is extra lengthy or confusing to read. 

#6 Don’t go overboard with sending messages

Consistency is important with text marketing campaigns to build your brand, but don’t go over the top. You know how it feels to be bombarded with junk mail in your inbox and robocalls on the daily, so your audience most likely feels the exact same. Remember your goal is to keep them opting in, not opting out of your list. 

#7 Don’t be too “salesy” – mix it up with useful information

Keep your content useful with info that your audience wants to read. Don’t overdo the sales pitches or you’ll find your contact list dwindling in no time. Avoid annoying your audience with only promotional texts by sending your subscribers the latest article from your blog or your latest newsletter in between promotional updates.

Text message marketing should have a top spot in your brand’s marketing strategy because it’s simple, effective, and affordable that turns out big results. By creating efficient and successful campaigns with these tips, you’ll be sure to see an increase in your contact list and your engagement rates in no time! 

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